AYBL launches new performance wear collection – Retail Times


Women’s activewear brand, AYBL, has launched a new performance-focused activewear collection, Velocity, designed to elevate high intensity workouts.

Innovative in both design and function to empower performance and accelerate workouts – the Velocity collection includes seamlessly constructed designs with durable, stretchy material to ensure ease of movement, with a dynamic jacquard print and subtle body-contouring details.

AYBL’s senior womenswear designer, Charlotte Morgan, said: “We really wanted to create a collection that is dynamic, powerful and captures our community’s energy all in one. Velocity has been strategically engineered to mirror that same energy and empower our female community to perform at an unstoppable level.

“As one of our biggest launches yet, we knew this collection needed to stand out, especially as its focus is performance. That’s how we came up with the unique jacquard pattern, designed to represent electricity and speed.

“Our seamless designs are always a popular seller and with a combination of classic and brighter colours, we truly believe this is going to be a best-seller. We can’t wait to see what our female community makes of it!”

The Velocity Seamless Sports Bra, Crop Vest, Short and Long Sleeve Crop Tops, Shorts and Leggings are all available in the colours: Black, Grey, Purple, Turquoise and Coral.

The Velocity Twist Vest and Crop T-Shirts are available in: Black, White, Lilac, Blue and Mint.





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Women’s activewear brand, AYBL, has launched a new performance-focused activewear collection, Velocity, designed to elevate high intensity workouts. Innovative in both design and function to empower performance and accelerate workouts – the Velocity collection includes seamlessly constructed designs with durable, stretchy material to ensure ease of movement, with a dynamic jacquard print and subtle body-contouring…