Bensons for Beds partners with luxury brand Hypnos to showcase exclusive range in 40+ stores – Retail Times


Bensons for Beds today revealed its first collection of luxury mattresses from leading British bedmaker, Hypnos, to broaden its ranges and choice for customers.

The nationwide bed retailer has teamed up with Hypnos as part of its focus on its Made-in-Britain heritage and commitment to sustainability.

For the first time, Bensons will be offering customers a range of Hypnos mattresses at over 40 of its stores around Britain that will see Bensons move into the premium luxury category.

The first-ever Hypnos range at Bensons, the exclusive Luxurious Earth collection, includes five mattresses, each with three comfort options.

The Luxurious Earth collection offers the ultimate in sumptuous, hand-crafted comfort, reflecting more than 100 years of bed-making experience that Buckinghamshire-based Hypnos, also the proud holder of a prestigious Royal Warrant.

Endorsed by the Eden Project, Hypnos’ sustainability partner, the Luxurious Earth collection features mattresses made with people and the planet in mind, using the finest, responsibly-sourced sustainable and low-carbon footprint materials.

These include traceable British wool from farmers committed to animal welfare and the health of their land, cotton ethically sourced via Hypnos’s Better Cotton Initiative and CottonConnect partnerships, and Himalayan nettle fibre, also known as allo, which helps cool the body.

Each mattress also utilises eOlus sustainable fibre made from recycled plastic bottles, natural latex, organic lambswool and silk and recyclable packaging made from sugar cane.

Hypnos’ intelligent pocket spring system, two rows of hand side-stitching to provide additional support, three fleeces of luxury organic British wool and an unbleached cotton sleep surface, have also been combined in each handcrafted mattress to provide “sleep as nature intended”.

The Hypnos mattresses will be displayed on a range of exclusive Staples & Co bases and headboards that come in palette of colours and options to help customers personalise their bedroom and benefit from Bensons’ “your bed, your way” service.

Staples & Co bases are hand-upholstered in a choice of 26 fabrics and on-trend colours and come with a choice of storage options, including drawers and ottomans.  The collection also features matching headboards in styles such as winged and button-back, embellished with studded or piped detailing.

Launched earlier this year, ‘your bed, your way’ allows Bensons’ in-store experts to help customers to choose the mattress that matches their sleep needs and then style that choice with a made-to-order bed in five easy steps.





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Bensons for Beds today revealed its first collection of luxury mattresses from leading British bedmaker, Hypnos, to broaden its ranges and choice for customers. The nationwide bed retailer has teamed up with Hypnos as part of its focus on its Made-in-Britain heritage and commitment to sustainability. For the first time, Bensons will be offering customers…