Colgate-Palmolive’s broad portfolio allows it to weather macroeconomic storm, says GlobalData – Retail Times



Following today’s release of Colgate-Palmolive’s figures for H1 2022; Juliet Cuell, consumer analyst at GlobalData, a leading data and analytics company, offers her view: “Colgate-Palmolive’s results lag behind FMCG giant Unilever, reporting 3.2% growth in total sales to $8.8 billion versus 14.9% at Unilever over the same reporting period. Organic volume growth declined 0.5% in H1 2022, although volumes were in positive territory in Q2 2022 at 0.5% up from -1.5% in Q1 2022. Like Unilever, Colgate-Palmolive has pressed on with price increases. It reported a consistent two-quarter price increase with price growth reaching 7.0% during the period, though this was lower than Unilever’s 9.8% growth. As an increasing number of consumers globally are trading down as the cost-of-living crisis intensifies, Colgate-Palmolive should continue to minimise price increases and track them versus rivals to ensure its brands remain competitive and in line with the rest of the market.

“Colgate-Palmolive reported resilient volume growth in its biggest market in terms of company sales, North America, of 2.0%, 1.4 ppts higher than Unilever’s more muted growth of 0.6% during the same period. It is clear Colgate-Palmolive’s broad portfolio of more premium ranges, including Colgate’s ‘optic white pro series’, serves consumers continuing to seek innovative products well, as well as those with lower purchasing power with basic ranges that have a strong association with product effectiveness.

“Colgate-Palmolive’s North America region reported oral, personal, and home care sales growth of 3.1%, driven by the essential nature of its offer and despite consumers facing tougher spending choices, affinity towards trusted products upholds. In the face of intense competition from rival consumer goods companies vying to bolster their value for money reputation, it is crucial that Colgate-Palmolive steps up marketing campaigns, emphasizing quality credentials as well as affordability.”


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Following today’s release of Colgate-Palmolive’s figures for H1 2022; Juliet Cuell, consumer analyst at GlobalData, a leading data and analytics company, offers her view: “Colgate-Palmolive’s results lag behind FMCG giant Unilever, reporting 3.2% growth in total sales to $8.8 billion versus 14.9% at Unilever over the same reporting period. Organic volume growth declined…