Consumers want better choices when it comes to non-alcoholic drinks, says ZAG – Retail Times


One in four pub visits are alcohol-free (KAM) 61% of consumers want better choices when it comes to non-alcoholic drinks (Distill Ventures) 81% of consumers are concerned about the sugar content of soft drinks (Harris).

What do you drink in a sociable setting – a bar, restaurant, at home with friends – when you want something refreshing, but without alcohol? Whether you’re the designated-driver, sober-curious, or just trying to be a little healthier, the choice can be limited.

The market is saturated with alcohol-free beers, which many drinkers do not like the taste of, or sweet soft drinks. Social Softs is switching things up and providing a new alternative to what’s already out there…

A drink usually containing water, a sweetener and a flavouring, A drink that contains ethanol that acts as a drug ZAG is the world’s first ‘Social Soft’.

Providing the perfect foundation for this brand new category, ZAG offers a mature, distinct flavour that is ‘grown up’ enough to appeal to adult social drinkers, with the added benefit of being both low sugar and low calorie.

By establishing ‘Social Softs’ as a new subsection of the drinks market, leaning into the growth potential of the NoLo market, ZAG hopes to lead the way and influence the development of similar products.

The category aims to be wholly-inclusive, offering unique products that are suitable for social settings, whilst helping to reduce the stigma of ‘sober socialising‘ amongst the 25+ demographic.

DISTINCTLY DIFFERENT

Whilst the competitors of the NoLo sector often aim for mass-market product appeal, ZAG relishes in the acquired taste of its drink.

The unique flavour of the botanical blend of ZAG only adds to the drink’s appeal among its demographic, with many consumers recognising vastly different flavour notes such as mint, kombucha, hemp flavouring and cucumber.

ZAG enables a fresh new approach to healthier and alcohol-free socialising, with an innovative new taste that isn’t attempting to replicate anything else: making it the perfect go-to drink for any social event.

Expertly crafted to pack a sophisticated punch with its low sugar, low calorie recipe, which is also free of artificial sweeteners, ZAG offers the perfect solution for consumers concerned about the sugar content of traditional soft drinks.

ZAG is a complex recipe of familiar flavours, including lime, lemon, mint, cucumber – blended with the less familiar; kombucha, green tea, and natural hemp flavouring. The result: a unique and refreshing flavour.

Available in packs of 12: £19.24

Available in packs of 12 and 24: £17.49 – £31.49





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One in four pub visits are alcohol-free (KAM) 61% of consumers want better choices when it comes to non-alcoholic drinks (Distill Ventures) 81% of consumers are concerned about the sugar content of soft drinks (Harris). What do you drink in a sociable setting – a bar, restaurant, at home with friends – when you want…