Could a gambling brand become the next Super Bowl sponsor?


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Sep 8, 2022; Inglewood, California, USA; General view of the against the Los Angeles Rams Super Bowl champions celebration sign before the game between the Los Angeles Rams and the Buffalo Bills at SoFi Stadium. Mandatory Credit: Gary A. Vasquez-USA TODAY Sports

The Super Bowl is America’s favorite sporting event. Countless fans flock to the stadium or stay glued to the TV screens to catch a glimpse of the action or watch their favorite players. The event has turned into an extravaganza, with billions of dollars spent on ads and sponsorships.

Top names in the industry like Pepsi and Apple have been Super Bowl sponsors and with the recent popularity of real money slots and sports betting brands in the USA, can a gambling brand become the next super bowl sponsor?

Let’s explore more on the topic.

A look at Super Bowl sponsors over time

The Super Bowl is the final event of every NFL season. Since 1966, several teams have tried to become champions in this highly-watched sporting event. The list includes Kansas City Chiefs, New England Patriots, Los Angeles Rams, Denver Broncos, and more.

The excitement for the Super Bowl starts much before the event is held in February. Teams try to stand out in the leagues to be able to get a spot in the final tournament. The action begins in high school and continues as top players show their talents on the field.

The Super Bowl attracts a large number of fans both locally and internationally with a higher number of people following the matches on TV in their homes.

Naturally, several brands try to become Super Bowl sponsors to gain more exposure. They want to be associated with the game to become memorable. The goal is to stir the emotional quotient to increase visibility and brand awareness.

However, can a gambling company sponsor the next Super Bowl?

The Super Bowl and gambling sponsorships: An analysis

Sports betting has become a favorite pastime for a lot of people around the world. The industry is predicted to reach $37 billion by 2025, indicating its growing popularity.

The NFL was not in favor of sports betting or gambling in the past. It had also sued the jurisdiction of New Jersey for allowing sports betting in 2021. However, things began to change recently as sports betting started getting popular, legal, and regulated in several states. The NFL realized the benefits it could get by signing up sponsorship deals with gambling brands.

In 2021, the NFL signed sponsorship deals worth millions of dollars with three popular gambling brands – Caesars, FanDuel, and DraftKings. These three brands’ contract value for five years amounts to a little lower than $1 billion.

Additionally, other sponsors like BetMGM, Fox Bet, and WynnBET signed up as secondary sponsors.

Moreover, the NFL has gambling sponsors from other parts of the world. For example, Betrics is the exclusive Latin sponsor for the Super Bowl.

So, it is pretty common for gambling companies to become NFL sponsors. It is happening in the present, and more gambling brands are expected to line up to be sponsors in the future.

Final thoughts

Gambling brands are already taking minor roles in sponsoring the Super Bowl. The NFL recognized the growth of sports betting and allowed gambling brands to come abroad. They have signed contracts worth millions and will continue sponsoring the game for years.

So, a gambling brand can surely become one of the main Super Bowl sponsors for the next seasons.





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Sep 8, 2022; Inglewood, California, USA; General view of the against the Los Angeles Rams Super Bowl champions celebration sign before the game between the Los Angeles Rams and the Buffalo Bills at SoFi Stadium. Mandatory Credit: Gary A. Vasquez-USA TODAY Sports The Super Bowl is America’s favorite sporting event. Countless fans flock to the…