evian Sparkling water secures top spot as category’s No.1 brand, six months after launch – Retail Times



Following launch in January this year, evian Sparkling water has already secured top spot as No.1 branded NPD according to July sales data, contributing over £740k to the total waters category.

Crafted by a 15-year natural filtration journey through the glacial rocks in the heart of the Alps, evian Sparkling – the brand’s first-ever sparkling offer – was initially available in Tesco stores in new recyclable 330ml aluminium cans. Following further nation-wide roll-out, it’s now available across major retailers including Asda, Boots, Sainsbury’s Waitrose, WHSmith and Amazon. A 1L option in 100% recycled PET bottles is also now listed at some retailers, supplementing the widely available 330ml can format.

The popular NPD launch has been supported by a £2m UK consumer marketing campaign, which featured global brand ambassador and BBC Sports Personality of the Year 2021 Emma Raducanu. It also follows the launch of evian’s ‘Drink True’ global campaign, which celebrates authenticity and honesty, reflecting the purity of the brand’s mineral water.

Commenting on the success of evian Sparkling, Dillon McEvoy, head of marketing at evian, said: “evian Sparkling was an opportunity to reintroduce our uniquely sourced, natural mineral water in an exciting new format. Sales performance so far is testament to its purity and freshness – the perfect balance of bubble offering consumers an elevated, refreshing experience designed to awaken their senses whilst keeping them healthily hydrated.

“Innovating to provide evian fans with further variety of the much-loved brand is a priority for us and we’re thrilled it’s proven instantly popular with consumers.”


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Following launch in January this year, evian Sparkling water has already secured top spot as No.1 branded NPD according to July sales data, contributing over £740k to the total waters category. Crafted by a 15-year natural filtration journey through the glacial rocks in the heart of the Alps, evian Sparkling – the brand’s…