Faire partners with WGSN to reveal consumer apparel trends for spring/summer ‘23 – Retail Times
Faire, the leading online wholesale marketplace connecting 600,000 independent retailers with 85,000 brands, has partnered with global forecasting agency WGSN for the second time this year to spotlight key consumer fashion trends to help guide independent brands and retailers globally via a Spring/Summer ‘23 Women’s Trend Toolkit. The toolkit further demonstrates Faire’s commitment to empowering entrepreneurs through data-driven insight, backed by access to an unrivalled network of brands and retailers around the world. Today, Faire is home to millions of products in the apparel category from over 12,000 apparel and footwear brands globally, making it a perfect bellwether to offer trusted fashion industry insights and trends.
This comprehensive guide outlines Spring/Summer 2023 trends across silhouettes, colours, details, and patterns within womenswear and footwear. A second toolkit, outlining Autumn/Winter 2023 consumer trends, will launch later this Autumn.
“The shadow effects of the pandemic are still very much in play, with consumers looking for brighter days ahead,” said Danny Kim, senior consultant at WGSN. “Looking to the past for inspiration, Spring/Summer 2023 will be focused on creating emotional connections with consumers and exploring fashion trends that make them feel nostalgic.”
The Faire x WGSN Trend Toolkit features five key trends for Spring/Summer 2023:
- Reclaimed Romance
- In response to the popularity of Bridgerton and trends based on signature pieces, silhouettes, and looks from the UK’s Regency era, #coquettecore emerged as a reinterpreted hyperfeminine look. A blend of European historical references and contemporary trends, the look exudes innocence with soft pastels. Play up the romantic and fantasy elements of this trend to set the mood for nostalgia, escapism and fantasy.
Key insight: Gathering and ruching saw a significant increase across new apparel in retail – more than 66% in the UK and 54% in the US.
- Crafted Bohemia
- The astonishing growth of interest in resale and vintage is impacting a new aesthetic narrative, and boho, in its true, free-spirited way, is expected to make a comeback. This trend is essentially a new way of doing maximalism via a more earthy, nature-loving, and craft-driven lens.
Key insight: Searches for ‘crochet details’ increased year-over-year by 178% in the UK, searches for ‘veste patchwork femme’ increased 150% year-over-year in France, while searches for ‘crotchet top’ increased by 60% in the US and Germany.
- New Prep
- With comfort and activewear continuing to play a fundamental role in fashion, this trend merges classic, sartorial style with sporty, and functional elements that tap into the aesthetics of tennis. Think performance-inspired brights, accessories designed for on-the-go lifestyles, and versatile silhouettes with a minimalist feel.
Key insight: The mini skirt is back in the UK, with an increase in searches year-over-year of 80%. Searches for ‘terrycloth’ increased by 24% in the UK, and by 90% in France.
- New Workleisure
- The lines that divided work, leisure and the pleasure of gathering together have been largely erased due to the shift to hybrid lifestyles. This new synergy between casual and business will deliver adaptable layering pieces for the transition from work to home, while still remaining appropriate for virtual meetings.
Key insight: Searches for ‘suits and tailoring’ are the second fastest-growing searches year-over-year – more than 29% in the UK, 43% in the US, and 60% in France. Additionally, 57% of Brits say they want the option to work from home.
- Sunset Desert
- Inspired by the desert landscapes, the aesthetic combines natural materials and crafted details as key elements. An extension of the ‘Rooted in Nature’ trend, the obsession with nature has no sign of a slowdown. Natural textures will continue to inspire patterns and textiles, providing a universal direction that could resonate globally and across all markets and age groups.
Key insight: Searches for dusky orange tones increased year-over-year – seeing over 27% growth in the UK and 28% in the US.
During Faire Fashion Week, Faire’s exclusive apparel and footwear preorder event, taking place on 22 September 2022, Faire and WGSN will host an Instagram Live discussion on @faire_wholesale where industry experts will answer trend questions ahead of Spring/Summer 2023. This conversation will be focused on informing the Faire fashion community which products and trends will be successful so they can capitalise on the benefits of securing the best up-and-coming styles at discounted pricing funded by Faire throughout Faire Fashion Week.
“Equipping the Faire community with the necessary tools to plan ahead for future consumer-buying seasons has always been a priority for us,” said Lauren Cooks Levitan, chief financial officer at Faire. “We’re excited to continue our partnership with WGSN as these trends, insights, and their expertise in the industry have been instrumental in providing reliable fashion forecasting that allows independent brands and retailers to meet consumer lifestyle shifts and meticulously prepare for the buying season.”
Learn more about the key trends to be aware of in womenswear and footwear by downloading the Faire xWGSN Women’s Spring/Summer 2023 Trend Toolkit here.
Faire, the leading online wholesale marketplace connecting 600,000 independent retailers with 85,000 brands, has partnered with global forecasting agency WGSN for the second time this year to spotlight key consumer fashion trends to help guide independent brands and retailers globally via a Spring/Summer ‘23 Women’s Trend Toolkit. The toolkit further demonstrates Faire’s commitment to empowering entrepreneurs through data-driven…
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