Half of all smartphones bought throughout China’s 6.18 Pageant have been iPhones | AppleInsider




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China’s annual procuring occasion, the 6.18 Pageant, noticed 14 million smartphones bought — and it is estimated that Apple’s iPhone fashions accounted for half.

Apple has executed properly in China’s 6.18 festivaliPhone earlier than, however for 2022, new analysis says it made 7 million of the 14 million smartphones bought.

“Apple solidified the management with spectacular efficiency throughout 6.18 competition this 12 months,” stated Peng Peng, analyst at analysis firm Technique Analytics. “Apple outperformed the market promoting almost 7 million iPhone items, modestly down -4% YoY.”

Technique Analytics says that “because of the larger mixture of higher-priced iPhones,” Apple’s 49% share of gross sales by quantity, meant 66% share of all revenues.

Xiaomi to have captured 30% of the market by quantity, which is barely down from 32% right now in 2021. Honor got here third with 10% quantity share, up from 2021’s 6%.

“We estimate Apple generated a income of 41.5 billion CNY (US$ 6.3 billion),” continued Peng, who stated Apple dominated throughout all of China’s on-line shops participating within the procuring competition. “Apple ranked prime by income share throughout all main platforms (JD, TMall and Pinduoduo and many others.).”

China’s JD.com has lengthy been a well-liked web site for iPhone patrons within the nation. Within the first two seconds of its Singles Day gross sales occasion in 2021, JD.com bought $15.6 million price of the iPhone 13.

Outdoors of particular occasions just like the 6.18 Pageant, Apple’s iPhone gross sales in China rebounded in Might 2022 following a dip in April. Morgan Stanley analysis claims that YoY, iPhone gross sales have been up 15% in China.

The expansion in China additionally fuelled Apple’s international figures. Analysis by Counterpoint says that the iPhone software 62% of worldwide smartphone gross sales in Q1 2022.

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AppleInsider is supported by its viewers and will earn fee as an Amazon Affiliate and affiliate companion on qualifying purchases. These affiliate partnerships don’t affect our editorial content material. China’s annual procuring occasion, the 6.18 Pageant, noticed 14 million smartphones bought — and it is estimated that Apple’s iPhone fashions accounted for…