Helton Tool & Home finds the right tool for growth with Brightpearl – Retail Times


Tool and homeware supplier Helton Tool & Home is now kitted up for rapid growth, after signing up with Brightpearl’s industry-leading retail operating system to transform its multichannel operations.

The online home improvement brand will now benefit from having Brightpearl in place as its central source of truth, and have access to its world-class, made-for-retail features including a cutting edge Automation Engine and game-changing Inventory Planner Premium tool. With Brightpearl simplifying, automating and streamlining the merchant’s complex retail operations, Helton Tool & Home can redirect their time towards innovation and growth.

Arizona-based but internet-born, Helton Tool & Home was launched in the early days of the web with a basic eBay store in 1999. With a focus on high-quality power tools as well as home products such as cookware, cutlery and food storage, all reasonably priced and quickly delivered, the once small business has become a thriving, multichannel e-commerce outfit. It now sells many household brands via its BigCommerce web store as well as eBay, Amazon FBA, Amazon FBM, Walmart, Walmart WFS, Sears and via phone sales – direct to consumers and to tradespeople worldwide.

As Helton Tool & Home saw business boom its former WMS started to buckle under rapid growth. With a basic WMS and a high number of SKUs, the brand sought an advanced retail operating system that could streamline and automate time-heavy processes and pull their numerous workflows and channels into one central hub.

The home goods and tool retailer found just the right fix with Brightpearl. Its out-of-the-box, made-for-retail features include an unbeatable library of Plug & Play integrations, which can quickly extend to the brand’s existing apps such as eBay, Amazon FBA, Amazon FBM, Walmart and Walmart WFS- and make syncing with the brand’s BigCommerce web store seamless. This agile connectability also gives the merchant the flexibility to adopt any apps and channels it chooses to use as it scales, all in a few simple clicks.

Brightpearl’s Automation Engine, which automates and streamlines processes in ordering, warehouse, inventoryshipping and fulfilment – as well as complicated workflows in bundling and dropshipping – means that key team members are freed up to focus their attention on innovation and growth.

Helton Tool & Home’s outdated demand-forecasting has been solved with Brightpearl’s cutting-edge Inventory Planner Premium, which provides data-driven sales predictions and advanced inventory management, so staff can make smarter, faster buying decisions.

Importantly, with Brightpearl in place as its central source of truth, Helton Tool & Home will benefit from real-time performance insights and 360-degree visibility across its entire business – that’s all channels, operations and departments – resulting in advanced reporting capability that will power the brand towards Growing Fearlessly.

“Our prior WMS did not provide accurate information on inventory levels,” said Jack Helton, a spokesperson for Helton Tool & Home. “As a result, we were forced to purchase up to double the amount of needed inventory in order to avoid overselling our products. In the short time that we have been using Brightpearl’s retail operating system, we have been able to normalize our inventory with Brightpearl’s Inventory Planner Premium, which forecasts our needs accurately. This is an absolute game changer.”

Justin Press, SVP Customer Success at Brightpearl, said, “Helton Tool & Home came to us at a crucial time for the business as it sought to revamp its operational infrastructure to support its route to rapid, multichannel success. We’re so pleased that with Brightpearl’s agile retail operating system, barriers to growth are removed and the Helton team can scale up with confidence. With Brightpearl, they’ve found the ultimate toolkit – one that will propel them into a hyper-scalable future.”





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Tool and homeware supplier Helton Tool & Home is now kitted up for rapid growth, after signing up with Brightpearl’s industry-leading retail operating system to transform its multichannel operations. The online home improvement brand will now benefit from having Brightpearl in place as its central source of truth, and have access to its world-class, made-for-retail features including…