Iceland, The Food Warehouse and Uber Eats expand partnership to 890 stores across the UK – Retail Times


Uber Eats, the food delivery platform and Iceland and The Food Warehouse, the grocery retailers, have announced the expansion of their partnership to 890 stores, offering speedy delivery for customers using the app to order groceries across the UK.

More customers up and down the country are now able to order from Iceland & The Food Warehouse via Uber Eats with additional 675 stores having been added to the platform this summer. The expansion follows the successful launch of the delivery platform in 2019.

Customers can shop via the Uber Eats app in the same way as they would when ordering from a restaurant. Once accepted, the order is picked out in-store by Iceland & The Food Warehouse colleagues before being collected and delivered by a courier who uses the Uber Eats platform in as little as 30 minutes. 

The partnership gives customers a convenient, contactless and cash-free option when shopping for their favourite products and complements Iceland’s existing online service. 

Customers can order from over 4,400 products including fresh groceries and vegetables from the comfort of their own home. A number of exclusive frozen food ranges perfect for summer entertaining, are also available from the supermarket retailers such as TGI Fridays, Greggs, Cathedral City, Harry Ramsden’s, Barratts and Slimming World.

Justin Addison, international & wholesaler director at Iceland & The Food Warehouse, said: “Since the partnership between Iceland and Uber Eats began, it has continued to exceed our expectations.

“Rolling the service out fully has meant we have been able to deliver quality own brand products, as well as exclusive big brands, direct to customers’ homes in under 30 minutes. 

“We’re certain there will be more to come from this partnership in the future.”

Alex Troughton, head of commerce at Uber Eats UK, said: “We are delighted to be expanding our partnership with Iceland across the whole of the UK. We know that more and more customers are using our platform to order all their grocery needs, including the weekly shop, and with this partnership with Iceland, even more will be able to at the touch of a button.”  





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Uber Eats, the food delivery platform and Iceland and The Food Warehouse, the grocery retailers, have announced the expansion of their partnership to 890 stores, offering speedy delivery for customers using the app to order groceries across the UK. More customers up and down the country are now able to order from Iceland & The…