Kabode launches into UK market with retail listing on JoJo Maman Bébé – Retail Times


Maker of organic children’s bedding, which is designed with the intent to inspire big dreams, Kabode, announces its first retailer listing with specialist mother & baby brand, JoJo Maman Bébé.

Created to make it easy for parents to find bedding that’s good for their little ones and the planet, Kabode’s partnership with JoJo Maman Bébé at the beginning of its retail journey has real synergy. The Kabode product range and brand credentials align perfectly with JoJo Maman Bébé’s commitment to caring for the environment and its mission to take pride in everything they do.

Through beautiful design and ethical production, Kabode’s own mission is to inspire grand dreams and improve lives. All ranges are made with organic cotton, better for children and better for planet as it works with nature and not against it, meaning less chance of skin irritation too. Products also contain wool, scientifically proven to improve the quality of sleep, as well as bamboo which is super breathable, absorbs moisture and is naturally hypoallergenic.  The current ranges include fitted sheets, duvet covers, pillowcases and quilts.

Two of the five Kabode design collections – Rainbow and Wildlife – will be available across the JoJo Maman Bébé ecommerce sites from 16th August, and a sector specific marketing campaign for the brand will launch and be communicated by the JoJo team from mid-September.

Kabode founder, Humayun Ahmad, said of the partnership “Seeing Kabode listed on JoJo Maman Bébé is testament to the quality and product range we have created.  We are thrilled that in just a year since conception of the brand that the range will be accessible to the JoJo customer. As a parent myself, I strongly believe in the value of exposing my children to new experiences, actively encouraging them to discover more about themselves and to have confidence in their own ideas, and this is what Kabode designs are all about, offering our children exposure to colour and engaging imagery, helping them tap in to their own creativity and now all of JoJo’s customers can enjoy what we know will enhance their children’s creativity and sleep experience…we know that a good nights sleep can create the best start to the next day.”

Kabode is also pending B Corp status (to be officially reviewed mid-August) and is also a proud member of 1% For The Planet, meaning that 1% of its annual sales are donated to environmental non-profit organisations. This aligns with JoJo Maman Bébé which became a Certified B Corporation in 2016, cementing its business ethos as a force for good. Careful choices in production partners, global suppliers and materials align with Kabode’s belief that even a small shift can help influence a big change in the world, for the children and parents its products are created for, as well as the environment they live in.





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Maker of organic children’s bedding, which is designed with the intent to inspire big dreams, Kabode, announces its first retailer listing with specialist mother & baby brand, JoJo Maman Bébé. Created to make it easy for parents to find bedding that’s good for their little ones and the planet, Kabode’s partnership with JoJo Maman Bébé at the beginning of its…