Major brands increase retail footprint at Westfield centres as trend for larger and better flagship stores continues – Retail Times


Nike has almost tripled the size of its store in Westfield London and Gucci has doubled its footprint for its permanent store in The Village.

Kate Orwin, leasing director at Unibail-Rodamco-Westfield UK, said: “Brands are choosing to upsize in the best locations, as we have seen with the Nike Rise store and the expansion of Gucci at The Village Westfield London, representing a broader trend among retailers. As these retailers invest in integrated digital and physical experiences, their focus has shifted from pure sales generation to creating a sense of community and connection for consumers which ultimately drives brand loyalty.”

The recently opened Nike Rise Concept store at Westfield London, the first for Europe, demonstrates this trend, creating an immersive environment that offers customers off-to-online experiences with a range of products and events.

While Westfield centres continue to attract some of the world’s largest brands and UK firsts, they are also seeing an increasing number of up-and-coming brands signing new leases. Already in 2022, more than 30 new tenants have been signed to the centres as brands look to use physical spaces to build closer connections with their audiences.

These new brands include leisure and food and beverage concepts, Java Whiskers, a cat café, Bike Soup, a hybrid café and cycle hire and repair centre, Gravity, the dynamic leisure and entertainment concept and Sticks’n’Sushi and Flat Iron restaurants. Health is another sector seeing significant growth with skincare and cosmetic clinic, Laser Clinics, and teeth alignment brand, SmileDirectClub, both signing leases at Westfield’s London centres.

Orwin continues: “Seeing so many new and existing retailers, restaurants and entertainment concepts investing with us is a testament to the continued strength of the Westfield brand and the increased value being placed on visiting physical destinations. We are proud to be the destination of choice for the best flagships and new concepts which ultimately create the best experiences for our customers.”

This trend to take larger spaces is not limited to the UK, with Zara opening its largest store in Europe at Westfield Les 4 Temps in Paris last year and H&M will also extend their footprint at the centre, while Bershka expands in Villeneuve 2.

New signings and upsizing in 2022:

WESTFIELD STRATFORD CITY CATEGORY UNIT SIZE (sq. ft.) OPENING DATE
BabaBoom F&B 818 May 2022
Smile Direct Club Health 826 May 2022
Made By Society Fashion 2,404 May 2022
Pull&Bear Fashion Upsize – 11,430 May 2022
Honey Birdette Fashion 707 July 2022
   Lacoste   Fashion    Upsize – 2,741   September 2022
Footlocker Footwear Upsize – 10,100   October 2022
Tommy Hilfiger Fashion Upsize – 6, 910 H2 2022
Dr Martens Fashion Upsize – 2,133 H2 2022 (tbc)
Calvin Klein Fashion Upsize – 3,172 Q1 2023
Gravity Leisure 60,000 Q4 2023
Sleep 8 Home 2,477 Not yet open
Ghara F&B Upsize – 1,636 Not yet open
WESTFIELD LONDON CATEGORY UNIT SIZE (sq. ft.) OPENING DATE
Laser Clinics Health 1,277 January 2022
Beyond Retro Fashion 4,401 March 2022
Gucci kiosk Luxury 990 March 2022
M1 Beauty Beauty 1,820 April 2022
Clarendon Galleries Art 1,958 April 2022
Kingsley Heath Fashion 1,488 April 2022
Smile Direct Club Health 715 April 2022
FitFlop Footwear 629 June 2022
Black Pound Day Misc. 1,484 June 2022
Salt Yard F&B 1,539 July 2022
Nike Sportswear Upsize – 17,000 July 2022
LK Bennett Footwear 2,088 July 2022
JUUL Vaping 330 July 2022
MINISO Home/Misc. 3,017 July 2022
The Works Lifestyle 3,206 July 2022
Miss Diva Fashion 1,438 August 2022
Zen Diamonds Jewellery 525 August 2022
Cutbox Barbers 430 August 2022
Gucci Luxury Upsize – 4,522 August 2022
Raft Home Upsize – 5,932 August 2022
Wonderlust Fashion 1,719 August 2022
Swatch Jewellery 553 September 2022
Bike Soup Leisure/Fitness 3,248 September 2022
DIVR Leisure 3,575 September 2022
Flat Iron F&B 2,947 September 2022
Java Whiskers F&B 3,000 September/October 2022
Hamleys Kids Upsize – 11,000 Autumn/Winter 2022
Sticks’n’Sushi F&B 4,285 Autumn/Winter 2022
Apple Tech Upsize – 11,908 Not yet open
Tommy Hilfiger Fashion Upsize – 5,651 Not yet open
Calvin Klein Fashion 3,210 Not yet open
The Ministry Workspace / F&B 115,000 2024





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Nike has almost tripled the size of its store in Westfield London and Gucci has doubled its footprint for its permanent store in The Village. Kate Orwin, leasing director at Unibail-Rodamco-Westfield UK, said: “Brands are choosing to upsize in the best locations, as we have seen with the Nike Rise store and the expansion of Gucci at The…