Matalan launches host of third party brand partnerships – Retail Times


Matalan, a leading omnichannel fashion and homeware family retailer, is delighted to announce the launch of an exciting host of third party brand partnerships. The introduction of 18 external fashion brands represents an important next step in Matalan’s omnichannel growth journey and builds on the success of Matalan’s own on-trend clothing brands that include Papaya, Et Vous, Be Beau and Taylor & Wright.

The brands joining the Matalan family have been curated to provide customers with an even greater range of stylish clothing and footwear and will launch online from the 7th September. It will include much loved labels such as: Little Mistress, Girls on Film, Ben Sherman, Clarks, Lee Jeans, Rocket Dog, Hush Puppies, Trespass, Craghoppers, Farah, Elle Sports, Pineapple Girls, Hype, Start-Rite and Novo – with Jack & Jones Jnr, Only Kids and Ivory Rose landing online from October. 

James Brown, Matalan’s chief operating officer, says: “We are thrilled to onboard these popular and well established third party brands, to offer our customers even more choice by complementing our own brand offering and launching another exciting phase of our strategic growth journey. These labels have been carefully selected to ensure Matalan remains a leading omnichannel fashion and lifestyle retail destination for families across the UK.”

In addition, there is an exciting launch of a brand new range by TV personality and actress Dani Dyer, who has designed her own 24 piece collection for Girls on Film.  Customers will be able to shop the range exclusively at Matalan from the 7th – 15th September 2022. 

Dani’s 1970’s inspired debut collection reflects her personal style and features dresses, tops, jumpsuits and suits.  The range offers the perfect uplift to Autumn and includes wearable and flattering day to night pieces designed for every occasion. Prices start from £18 and are available in a size 6-22.  What’s more, customers will also be given preview access to a beautiful new collection designed exclusively for Matalan, by leading womenswear fashion brand Little Mistress.

“We are very excited to be exclusively teaming up with Matalan for the launch of ‘Girls on Film by Dani Dyer’. Dani fits our brand aesthetic perfectly – she is someone who is full of personality and fun! We’ve loved working with her and look forward to collaborating together on future collections,” comments Mark Ashton, CEO of Girls on Film.





Source link

Matalan, a leading omnichannel fashion and homeware family retailer, is delighted to announce the launch of an exciting host of third party brand partnerships. The introduction of 18 external fashion brands represents an important next step in Matalan’s omnichannel growth journey and builds on the success of Matalan’s own on-trend clothing brands that include Papaya,…