Mighty Mojo Toys has partnered with Rovio Entertainment to release a highly anticipated new plush line-up based on Angry Birds – one of the most downloaded mobile games ever – in a deal facilitated by Angry Birds’ global licensing agency IMG.
The collection will introduce characters such as Red, Chuck, Bomb, and the piggies, in high-quality plush for fans to bring home this fall through the Official Angry Birds Site, Amazon and a variety of alternative e-com channels.
This has been a big year for Angry Birds. Its first long-form animated series ‘Angry Birds: Summer Madness’ landed on Netflix with three seasons, while the first interactive Angry Birds live show ‘Angry Birds Live: The Slingshot Adventure!’ was announced this summer. The all-new mobile game ‘Angry Birds Journey’ – the first sling-shot game in seven years – also launched globally, alongside a premium remake of the original Angry Birds game. And now, fans can engage with their very own Angry Birds plushies.
“We are thrilled to become a top tier destination for Angry Birds plush. This is a powerhouse brand, and we can’t wait to bring these beloved characters to life in partnership with Rovio and IMG,” Says Arash Moghaddam, President of Mighty Mojo Toys.
“With over 5 billion downloads and counting, Angry Birds have been flying high for over a decade. Our mission is to craft joy, and we just know that these plushies will bring even more joy to our fans,” says Katri Chacona, director, brand licensing.