Mindful Chef partners with deliciously ella for plant-based partnership – Retail Times


This autumn, healthy food brand Mindful Chef has partnered with plant-based food and wellness platform deliciously ella to launch their first-ever plant-based recipe partnership with four exclusive recipes on the menu for September. Mindful Chef have seen a growing trend in the demand for plant-based recipes over the past few years, with the number of customers eating plant-based recipes increasing by 400% year-on-year.

A partnership made in plant-based heaven, Mindful Chef and deliciously ella hold a shared ethos around a holistic approach to health being the most sustainable and effective in helping you feel better long-term. Alongside this, encouraging people to eat more plant-based meals aligns strongly with Mindful Chef’s sustainability goals.

Inspired by the most-loved recipes on the deliciously ella app, feel better, the partnership offers four limited-edition, vitamin-rich recipes that are filled with delicious plant-based proteins alongside fresh, seasonal vegetables. Choose from zingy Chermoula Aubergine with Lentils and Broccoli, Miso Mushroom Rice with Tofu & Broccoli as well as warming dishes; Creamy Dahl with Roasted Squash & Green Beans and Golden Bean Stew with Celeriac Fries. 

As with all Mindful Chef recipes, these dishes have been developed to nourish from the inside out, using only the highest quality sustainably sourced ingredients that are gluten-free, dairy-free and refined carb-free.

Alongside the 22 plant-based options available across Mindful Chef’s menus every week, the deliciously ella specials will appear on the menu for two weeks only, from Sunday 11th September to Sunday 24th September. The special recipes start from £6.50 per person and will be available across the 1-person, 2-person and family menus.

Giles Humphries, Mindful Chef founder and CMO, comments: “We were the first UK recipe box to offer plant-based recipes. Since then, choosing a plant-based or flexitarian diet has become increasingly popular and we’ve seen a steady rise in customers choosing our plant-based options. In fact, 80% of our meat-eating customers buy from the plant-based menu regularly. We’ve always admired Ella’s approach to food so we couldn’t be more excited to collaborate with someone who’s as passionate about plant-based food and sustainable eating as we are. These exclusive recipes are bursting with flavour, and colourful seasonal produce using the same high-quality, sustainably sourced ingredients you’ll find in all Mindful Chef meals.” 

Ella Mills, deliciously ella Founder, comments: “It’s been really exciting to see the growing interest in plant-based cooking over the last 10 years. This partnership feels symbolic of that move from niche to mainstream and I’m really excited that together we can show everyone just how colourful, abundant and delicious plant-based cooking can be”.

All Mindful Chef x deliciously ella specials will be available to purchase from the Mindful Chef website.





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This autumn, healthy food brand Mindful Chef has partnered with plant-based food and wellness platform deliciously ella to launch their first-ever plant-based recipe partnership with four exclusive recipes on the menu for September. Mindful Chef have seen a growing trend in the demand for plant-based recipes over the past few years, with the number of customers eating plant-based recipes…