New affordable premium collagen range launches in Superdrug – Retail Times
Amid the rising trend in consumers looking for collagen supplements, emerging brand Your Good Health Co. has launched its new collection of consumable collagen with its Your Beauty range which has secured its first listing in nationwide beauty and health provider, Superdrug.
With the rising cost-of-living the company recognised that consumers are struggling to keep up with expensive beauty and health routines as supplements are often seen as an inessential or out-of-reach – something which the company want to turn on its head.
The global collagen market is expected to reach $897.5m by 2023 and inside-out beauty is booming at present with around 9,900 UK Google searches for the term ‘collagen’ every month. Seeking to untap the potential of this rising market and address the demand for affordable health Your Good Health Co. aims to make collagen established within the UK as a go-to ingredient in our daily health routines to help us lead better lifestyles.
Ross Carlin, founder of Your Good Health Co. said: “The brand is designed to target five key health pillars, these are: exercise, diet and hydration, mental health, sleep and confidence.
“We decided to firstly target ‘confidence’ with our Your Beauty range, after spotting the desired increase in appetite for a variety of affordable products that would change the way people perceive ‘expensive’ and aspirational wellness items such as collagen supplements and nutri-cosmetics.
“Making collagen a lifestyle choice is really important to us and there is certainly an education we need to impart, as after the age of 20 we lose one per cent of collagen in our skin every year, which means by the age of 45, we have lost 25% of skins’ collagen. This results in reduced skin elasticity, thinner skin and wrinkles.
“We’ve devised a range which is comprised of a 90-day plan, as this is the amount of time it takes for something to become an automatic habit in people’s lives, meaning collagen needs to be taken consistently for around 3-months to actually see the benefits.”
Your Good Health Co. claimed that the expense of traditional collagen products has often meant that without seeing results after one-month the consumer tends to stop using it – that’s why it has produced the one of the most affordable ‘beauty within’ products available on the market – without sacrificing on quality.
The Your Beauty Collagen range will combine the power of bovine collagen with the benefits of Vitamin C and Biotin to help customers look and feel their best. It is made up of several products including collagen powder, skin biotic supplements and collagen capsules.
Ross said: “These days customers are looking for different consumption formats with the rise in demand for functional foods – food infused with added vitamins – so the range includes a convenient drink-based product that not only supports hydration, but can be used as a tasty drink of its own or as an additive to other foods and drinks.”
The products are designed to include collagen and hyaluronic acid which supports the appearance of healthy skin, hair and nails.
Superdrug’s beauty category buyer said: “We wanted to find a collagen beauty range that fitted into our customers often busy routines and something which would improve their everyday lives. It was important that this was affordable and accessible to all especially during times of hardship.”
Ross added: “We want to help people journey through life – feeling better through skin confidence and radiance – something which inevitably helps our mental and physical health too.”
Your Good Health Co. was founded by creators of The Good Food Group, a food consultancy partner for up-and-coming brands and was developed by nutrition specialists to change the future of wellness, using scientifically backed ingredients to create solutions for everyday needs.
The brand is looking for up to 100 people to take part in a free trial, in exchange for documenting their progress. You can buy Your Good Health Co. products in Superdrug stores from 7th September. Find out more on www.yourgoodhealthcompany.com.
Your Beauty range:
- Your Beauty Skin Biotics: RRP £12.99 (30 day)
- Your Beauty Collagen Capsules: £14.99 (30 day)
- Your Beauty Collagen Powder: £17.99 (30 day)
Amid the rising trend in consumers looking for collagen supplements, emerging brand Your Good Health Co. has launched its new collection of consumable collagen with its Your Beauty range which has secured its first listing in nationwide beauty and health provider, Superdrug. With the rising cost-of-living the company recognised that consumers are struggling to keep up with expensive beauty…
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