Paloma Elsesser stars in new Zalando campaign – Retail Times



Zalando, a leading platform for fashion and lifestyle in Europe, has launched its latest campaign, ‘Make Your Own Moment’. The campaign features some of the hottest looks available on Zalando this Autumn, while celebrating  ‘personal fashion moments’ that lift our spirits.

The cast of the TVC is led by supermodel Paloma Elsesser, an advocate for body acceptance and mental health awareness, who shows off the newest looks of the season. Paloma is joined in the campaign by her sister and fellow model, Ama Elsesser. Also featured in the TVC are Austrian DJ and Model Wolfram, Dutch model Dylan Hasselbaink, German musician Noah Levi and Spanish actress Hajar Brown.

The TVC features short scenes of daily life in which people’s ‘personal fashion moments’ are captured to show how the outfits we wear can spark happiness, motivation and contentment in our everyday life. The campaign was shot by renowned London-based writer and director Isaac Lock, with still imagery captured by German photographer Jonas Unger. The campaign was styled by costume designer Tereza Ortiz.

Ralph Rijks, VP Regional Marketing, comments on the launch: “Our latest campaign is an invitation to ‘Make Your Own Moment’, through limitless looks available on Zalando this season. Whether it is a walk to the park, or going out with friends on a night out, we hope the campaign inspires people to express themselves freely and have many personal fashion moments that make them happy.   

The new Autumn/Winter collection is available to shop on Zalando now at www.zalando.com


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Zalando, a leading platform for fashion and lifestyle in Europe, has launched its latest campaign, ‘Make Your Own Moment’. The campaign features some of the hottest looks available on Zalando this Autumn, while celebrating  ‘personal fashion moments’ that lift our spirits. The cast of the TVC is led by supermodel Paloma Elsesser, an…