P&G launches cross-category home and fabric care range in collaboration with Mrs Hinch – Retail Times


Procter & Gamble is launching its largest limited edition collection to date across its home and fabric brands. The range is the latest collaboration with longtime brand ambassador Mrs Hinch and comes in the scent of Frosted Eucalyptus. It will be available in stores from the 7th September 2022 for a limited time.

Mrs Hinch has been a P&G ambassador since 2018 and during that time has created multiple limited edition collections, however this range is the first to unify all of her favourite P&G brands under one scent and concept.

The range comes in her beloved scent of eucalyptus, which features frequently in her content, shown either as part of her home decor or favourite candle fragrance – it’s synonymous with her style and therefore a natural choice for this collection.

Sophie Hinchlie, brand ambassador for Procter & Gamble said: “After four years of working with P&G, this range, inspired by one of my absolute favourite scents, eucalyptus, is such a dream come true. I’m so excited for everyone to try it! To have one of my favourite scents in so many of the brands and their products that I absolutely love and have used for years, is just incredible. I can’t wait for everyone to bring eucalyptus into their own homes. I hope you all love it as much as I do!”

Now everybody can ‘hinch’ their own homes with one matching scent: the gorgeous, crisp scent of eucalyptus.

Scott Popham, communications director at Procter & Gamble, said: “We know our shoppers consistently have loved limited edition collections, especially when the scents match and complement each other across multiple products. Therefore, this winter, in collaboration with our lead ambassador Mrs Hinch, we’re excited to launch the limited edition Frosted Eucalyptus range across our fabric and home care brands”

Mrs Hinch Eucalyptus collection will be available as of 7th September in Home Bargains, and soon after in other retailers across the nation including B&M, Tesco, Asda and Savers with Pods at an RRP at £5, Fabric Conditioner at £2.50, In-Wash Scent Boosters at £3.00, Bold Gel at £5.00, Febreze Air Mist at £2.50, Febreze Bathroom at £2.00, Febreze 3Volution Plug-In Starter Kit at £3.50, Febreze 3Volution Plug-In Refills at £4.00, Flash Spray Wipe Hinched at £2.50, Flash All Purpose at £2, Flash Wipes £2, Fairy Platinum Plus at £10.00, and Fairy Platinum Quickwash at £2.50.





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Procter & Gamble is launching its largest limited edition collection to date across its home and fabric brands. The range is the latest collaboration with longtime brand ambassador Mrs Hinch and comes in the scent of Frosted Eucalyptus. It will be available in stores from the 7th September 2022 for a limited time. Mrs Hinch…