Poundland extends £1 price-point to support squeezed shoppers – Retail Times


Today, (7 September) Poundland will lean even more assertively into its iconic £1 price point at its 800-plus UK stores as it works hard to help customers through the cost-of-living crisis. 

And by confirming that it’s on-track to bring chilled and frozen food and new clothing departments to almost half its stores by the year end, Poundland is sending a clear message to Brits managing soaring inflation – the discount store has never been a stronger alternative to the supermarkets. 

From this week, Poundland stores across the UK are being reset to double the number of £1 items available across the store, including the entrance ‘power wall’. 

New pound examples include Cadbury Dairy Milk (95g), Gillette Shave Foam (200ml), Domestos Bleach (750ml), Toilet Duck Pine (750ml), helping Brits balance their budgets. 

And unlike supermarkets, Poundland is focusing on delivering amazing value on single items so customers can avoid tying up household cash in supermarket bulk buys that only bring the lowest prices to those who can afford to buy more. 

And with frozen food a vital tool for customers to manage their food bill and cut waste, it also revealed which stores would get September and October makeovers that will add chilled and frozen foods as part of its Project Diamond. 

As promised, by the autumn, around 350 stores – nearly half the chain – will bring customers chilled and frozen food, alongside whole new categories such as PEP&CO clothing and homewares. 

Poundland brought project diamond makeovers to around 50 stores this summer and now another 24 stores – from Penzance to Kirkintilloch – will get be given refits in September and October. 

The rollout of Project Diamond will continue to widen across all parts of England, as well as in Scotland and Wales.

Austin Cooke, Poundland’s chief operating officer, said: “Right across the country, our colleagues are working hard to bring their communities more value, in more places, on the items they want and need, week in, week out. 

“And as we extend into exciting new categories such as chilled and frozen food and clothing, whether customers want a full shop or to top-up, we’re continuing our mission to deliver the very best value, on the items we know our customers need most.” 

Poundland’s chilled and frozen food programme accelerated following the acquisition of Fultons Foods in 2020 and the expansion of distribution centres in Barnsley and Harlow, Essex. 

The latest move comes just a week after Poundland began the roll-out of new fresh meat and fish lines sold under the cookit brand, to hundreds of its stores. Its initial range includes 11 items including ribs, steaks, bacon, sausages, mince, salmon and cod fillets, starting at just £1. 

This week it also rolls out a new £10 Daewoo electrical range to a quarter of its stores and its online site www.poundshop.com.  In 200-plus stores, the range consists of seven key lines including a hand mixer, slow cooker and USB blender which will be available from this week. 

The other four Daewoo products – a toastermini choppersandwich maker and kettle, are also available for £10 – the same price as in stores – at Poundland’s website Poundshop.com.   





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Today, (7 September) Poundland will lean even more assertively into its iconic £1 price point at its 800-plus UK stores as it works hard to help customers through the cost-of-living crisis.  And by confirming that it’s on-track to bring chilled and frozen food and new clothing departments to almost half its stores by the year…