Richmond launches new limited-edition Meat-Free Sage and Onion Sausages – Retail Times


Richmond, part of Pilgrim’s Food Masters, today announces the addition of new limited-edition Meat-Free Sage and Onion Sausages to its popular Meat-Free range, ahead of the festive season.

The number one Meat-Free Sausage brand, Richmond, welcomes the new flavour, just in time for autumnal stocking. Giving the much-loved taste and texture of Richmond’s classic Meat-Free sausages a festive twist, the seasonal flavour will be available from September until March 2023.

The announcement of the new Sage and Onion flavour follows the success of Richmond’s Meat-Free BBQ Sauce Flavour Sausages, which were launched earlier this year and are now the fifth best-selling sausage in the category. The new flavour is destined to become a customer favourite since it was chosen as a top performing SKU in concept testing research with consumers.

This launch is further evidence of Richmond’s commitment to developing and expanding the meat-free category, offering more choice to consumers and helping retailers attract more meat-free shoppers. Richmond’s Meat-Free range has seen significant expansion this year – in April, the brand announced four new meat-free products, including Richmond Meat-Free Back Bacon and Richmond Meat-Free Deli Slices. The meat-free category offers huge opportunity for retailers – projected to reach nearly £1 billion by 2026 – an incredible 74% increase over four years but great tasting products is key to driving this growth.

Consumer concern around taste and texture is one of the biggest barriers for the plant-based category. By innovating with well-known flavour profiles such as sage and onion, the brand offers a safe adventure for shoppers looking to try something new that is guaranteed to go down well with the whole family.

“Richmond’s Meat-Free range continues to go from strength to strength, so we’re delighted to bring a new twist to our Meat-Free sausages, offering even more choice to consumers looking to bring meat-free options to the dinner table. As the evenings draw in earlier, Sage and Onion is the perfect flavour combination for those hearty family-favourite winter meals – from roast dinners to bangers and mash,” says Chris Doe, marketing controller at Pilgrim’s Food Masters. “This new flavour is just as tasty as our original sausages – guaranteed to fly off shelves as the weather turns cooler.”

Richmond’s Meat-Free Sage and Onion Sausages are available now in packs of eight sausages at £2.70 per pack.





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Richmond, part of Pilgrim’s Food Masters, today announces the addition of new limited-edition Meat-Free Sage and Onion Sausages to its popular Meat-Free range, ahead of the festive season. The number one Meat-Free Sausage brand, Richmond, welcomes the new flavour, just in time for autumnal stocking. Giving the much-loved taste and texture of Richmond’s classic Meat-Free sausages…