Shaun Leane set to sparkle as the Meghan Markle-endorsed jeweller joins Brightpearl – Retail Times


Renowned British jewellery brand Shaun Leane is set to add some sparkle to its post-purchase operations with Brightpearl.

Shaun Leane now joins the ranks of leading jewellery brands already powered by Brightpearl, including Astley Clarke and Jenny Bird.

Established more than 20 years ago, the House of Shaun Leane – named after its award-winning founder – is behind some of the most admired jewelry masterpieces of the 21st century. Born at the bench in London’s jewellery quarter, Hatton Garden, Shaun Leane is known for fusing innovation with craftsmanship to create timeless, elegant collectibles that can be worn every day. The brand sells DTC online and in person, as well as wholesale. 

The brand has celebrity and even royal fans. Meghan Markle has been spotted in Shaun Leane designs on several occasions, with the Duchess of Sussex giving her royal seal of approval to the brand.

Meghan Markle is not the first celeb to be spotted in Shaun Leane products, but her endorsement of the brand has raised the brand’s profile and led to a spike in sales which needed a new approach.

Shaun Leane came to Brightpearl after realizing it needed to invest in a robust, flexible operating system that could cope as order volumes quadrupled with the firm’s growing popularity.  

After a go-live time of just three months, Brightpearl will now address the brand’s manual processes, as well as provide a centralized source of truth and more intelligent forecasting to accurately forecast future customer demand.

As a truly scalable Retail Operating System (ROS), Brightpearl syncs seamlessly with the multichannel brand’s Shopify website and will offer cutting-edge, retail-focussed functionality, including a powerful Automation Engine to eradicate time-consuming manual processes, market-leading demand forecasting and advanced e-commerce reporting to make it easy to quickly make data-driven decisions. 

Justin Press, SVP customer success at Brightpearl, said: “We’re thrilled that another gem of a jewelry brand has joined the Brightpearl family. Like lots of highly successful businesses that have been through rapid growth, Shaun Leane was reliant on systems and manual workflows they’d outgrown. Now, as a Brightpearl customer, it has the retail-specific functionality needed to grow fearlessly.”





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Renowned British jewellery brand Shaun Leane is set to add some sparkle to its post-purchase operations with Brightpearl. Shaun Leane now joins the ranks of leading jewellery brands already powered by Brightpearl, including Astley Clarke and Jenny Bird. Established more than 20 years ago, the House of Shaun Leane – named after its award-winning founder – is behind some…