Sony and Honda join hands to create Sony Honda Mobility company
The Japanese electronics giant Sony Group Corporation and Honda Motor Co., Ltd. recently announced that they have entered into a joint venture agreement to establish a new company that would sell high-value-added electric cars (EVs) and provide mobility services. The parties’ discussion of a strategic alliance in the mobility field was announced in a joint press release entitled “Sony and Honda Sign Memorandum of Understanding for Strategic Alliance in Mobility Field” on March 4, 2022, and this recent announcement is the continuation and result of that discussion.
The new company will aim to combine Honda’s cutting-edge environmental and safety technologies, mobility development capabilities, vehicle body manufacturing technology, and after-sales service management experience with Sony’s expertise in the development and application of imaging, sensing, telecommunication, network, and entertainment technologies to create a new generation of mobility and mobility services that are closely aligned with users and the environment.
Both the Japanese conglomerates, Sony and Honda aim to launch the new firm in 2022 and begin selling electric vehicles and providing mobility services in 2025. However, they added that the formation of the new company and the commencement of operations are subject to regulatory clearances.
Speaking on the occasion, Kenichiro Yoshida, Representative Corporate Executive Officer, Chairman, President and CEO, Sony Group Corporation said, “Based on our vision to ‘make the mobility space an emotional one,’ Sony’s initiatives in the mobility business are centered around the three areas of safety, entertainment and adaptability. As we continue our learnings in these areas, we are excited to have met a partner, Honda, with extensive global achievements and knowledge, and to sign the joint venture agreement between the two companies. Going forward, we aim to contribute to the evolution of mobility by combining Honda’s cutting-edge environmental and safety technologies, mobility development capabilities, vehicle body manufacturing technology and after-sales service management experience, with our expertise in imaging, sensing, telecommunication, network and entertainment technologies.”
Meanwhile, Toshihiro Mibe, Director, President, Representative Executive Officer and CEO, Honda Motor Co., Ltd. said, “Honda continues to take on new challenges in the environmental, safety, and other advanced fields in order to be a driving force for social change through mobility, and ‘become the power that supports people around the world who are trying to do things based on their own initiative.’ We are very pleased to have signed a joint venture agreement with Sony, which has strengths in advanced digital technology, and shares our desire to take on new challenges. Since its announcement in March, many people have expressed their expectations for this joint venture. At the new company, we will strive to create new value through the fusion brought about by the combination of our different industries, so please look forward to future developments.”
Yasuhide Mizuno, Representative Director, Chairman and CEO of Sony Honda Mobility Inc. (Planned) and Senior Managing Officer of Honda Motor Co., Ltd. also expressed his elation at the onset of this partnership and said that the new company will fully leverage the technological assets that both the companies possess in different fields, such as Sony’s sensing technology and Honda’s original mobility development capabilities, to realize mobility and services for the future generations.
The Japanese electronics giant Sony Group Corporation and Honda Motor Co., Ltd. recently announced that they have entered into a joint venture agreement to establish a new company that would sell high-value-added electric cars (EVs) and provide mobility services. The parties’ discussion of a strategic alliance in the mobility field was announced in a joint…
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