US Cult favourite TULA continues global expansion with first international omnichannel launch in UK – Retail Times


TULA Skincare, the leading clinically effective, prestige skincare brand powered by a signature combination of probiotic extracts and superfoods is announcing its latest international expansion into the United Kingdom as part of its first coordinated omnichannel international launch. The brand will launch exclusively in SpaceNK stores and online alongside an in-house engineered DTC site allowing customers in the UK easy access to both brick and mortar and digital shopping experiences on 1st September.

Savannah Sachs, CEO of TULA is available for quotes  or a more in-depth interview regarding the brand’s move into the UK market (please see her bio attached).

SpaceNK customers will be able to shop a curated assortment of 26 products across the brand’s best-selling Core and Ageless collections in 40 SpaceNK doors and online with the product assortment offering a variety of complete routines of powerful skin solutions and includes a selection of award winning hero SKUs and best sellers. TULA’s in-store footprint will feature custom storytelling elements highlighting the brand’s science-backed, innovative approach to skincare, the clinically proven benefits of probiotic extracts in skincare, and an introduction to TULA’s founder, Dr. Roshini Raj.

Dr. Roshini Raj is a board certified practicing gastroenterologist and Harvard and New York University graduate. Fascinated by the power of probiotics in both beauty & wellness, she’s been studying this field for more than 20 years. A total superwoman and always on the go, Dr. Raj once joined a TULA board meeting in scrubs after performing an early morning surgery! She is also an entrepreneur, medical editor, mom, health correspondent & author, who released her most recent book “Gut Renovation” in 2022!

Dr. Raj had a lightbulb moment after seeing the life-changing impact probiotics in your natural diet & in supplements had on her patients’ internal health. Not only were they feeling better, but their skin seemed to be glowing. In 2014, Dr. Raj launched TULA, applying her medical knowledge to skincare with the goal of restoring her patients’ confidence. TULA’s approach to formulation is simple: looking to research & clinical studies to determine which ingredients are and are not included. 

*TULA skincare does not contain live cultures.

TULA will be launching with a selection of US bestsellers, HERO products include:

The omni-launch is supported by a 360 marketing campaign that highlights TULA’s doctor founded heritage, clinical effectiveness and ingredient focused approach to skincare and wellness. The brand will lean into its digital capabilities and its partnership with the influential UK retailer to maximize exposure including SpaceNK’s promotions for launch include window displays, in-store activations, VIP previews, email support and sampling programs. Meanwhile, TULA’s DTC platform will roll out into the market via its headless commerce structure which provides creative design control, has helped TULA to scale quickly, and has led to increased conversion rates on the brands US site. In addition to organic efforts, TULA is investing in a series of multi-channel launch tactics that includes influencer partnerships (to be confirmed) paid content on social media with a focus on TikTok, and promotion via its email platforms.





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TULA Skincare, the leading clinically effective, prestige skincare brand powered by a signature combination of probiotic extracts and superfoods is announcing its latest international expansion into the United Kingdom as part of its first coordinated omnichannel international launch. The brand will launch exclusively in SpaceNK stores and online alongside an in-house engineered DTC site allowing customers in…