Yoplait introduces Petit Filous Vitamin Rich drink – Retail Times



The UK’s number one brand in kids’ yogurt, Petits Filous, is once again at the forefront of category innovation with a game-changing new launch of nutrient-packed drinkable yoghurts, designed to help children increase their vitamin intake.

New Petits Filous Vitamin Rich launches on 11th September and is set to revolutionise the category as the first yoghurt to blend fruit and vegetables together in a drinkable format.

The range will land in major retailers across the UK in two delicious flavours: Strawberry & Beetroot and Apricot, Peach & Carrot. With no artificial colours or flavourings, each yoghurt is blended with fruit and veggies and has been fortified with Calcium and Vitamin D and Vitamin C.

The tasty snack taps into the growing demand for portable, on-the-go options, with expertly designed packaging and yoghurt that lasts for eight hours out of the fridge. The brand is so confident the new additions will be a hit that it’s offering a bold ‘Love Me or Your Money Back’ promise on every pack for the first three months on shelf.

Petits Filous has invested £1.5million into through-the-line media to support the launch, with a strategy designed to build on the success of the brand’s Mischief Makes Us campaign from earlier this year.


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The UK’s number one brand in kids’ yogurt, Petits Filous, is once again at the forefront of category innovation with a game-changing new launch of nutrient-packed drinkable yoghurts, designed to help children increase their vitamin intake. New Petits Filous Vitamin Rich launches on 11th September and is set to revolutionise the category as the first yoghurt…